Paiden is a practice shaped by the tension between identity and transformation. Founded in London in 2024 and now designed in Paris while remaining made in London, each piece is conceived, patterned, and brought to production by its founder. Paiden approaches the wardrobe with intention, creating pieces that move between contexts with ease, endure beyond a season, and reveal their precision through closer looking. Each collection is produced in small runs with specialist makers in London, including some of the UK’s remaining jersey factories.