Creative Director and Consultant, Léa Federmann, launched her own natural soap brand SEVEN London in 2023 following her personal experience of skin sensitivity and inflammation. Léa's passion for holistic health approaches as well as her studies of traditional medicine systems like Ayurveda and Chinese medicine, have informed the development of plant-based soaps made from organic oils and natural fragrances and colouring. 

Born on 27.07 under the sun’s influence, the number 7 holds a profound significance for the founder. It has been a lifelong symbol of guidance and luck. To her, it's more than a number; it's a prelude to every prayer, a ritual—a lens through life that welcomes both challenges and grace in the pursuit of finding balance.